Samsung: Creativity Cannot Be Crushed
Brand
Date
May 2024
Description
Samsung’s Creativity Cannot Be Crushed campaign explores the intersection of traditional artistic expression and modern digital tools. The commercial captures a focused performance, centering on a musician navigating a space filled with physical remnants to engage with musical notation displayed on a tablet device. The production leans into a cinematic visual language, utilizing a low-key chiaroscuro aesthetic to define the moody atmosphere. The film was produced by BBH USA, with post-production, sound design, and music contributions provided by Habor and The Harbor Picture Company.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Context
Brand Film / Corporate Video
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