Samsung
Craig Karl
Brand
ProjectCraig Karl
Date
Jun 2026
Description
Samsung partners with artist and designer Craig Redman for a documentary-style look into the mechanics of international creative collaboration. The project highlights the rhythm of a remote partnership, focusing on the tools and communication methods that bridge geographical distance. Produced by GREATERGOOD, the film captures the artist in transit and at work, using observational framing and a clean visual approach to document the creative process. The piece leans into a live-action technique, relying on naturalistic warmth to ground the narrative of digital connectivity.
Style
Documentary, Horizontal, Clean
Industries
Apps & Digital Platforms
Color
Charcoal
Beige
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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