Samsung

Case Study

Brand

Date

Apr 2025

Description

Samsung explores the science and mystery of human sleep in this comprehensive case study. The project blends observational sequences with expert commentary from sleep specialists, tracking the cycle of rest through a series of intimate, domestic scenes and professional interview settings. Produced by e+p films GmbH in collaboration with Cheil Germany GmbH, the piece adopts a cinematic, documentary-style approach. The visual execution utilizes natural light and desaturated color grading to ground the narrative in a realistic, observation-focused atmosphere.

Style

Documentary, Horizontal, Cinematic, Desaturated

Techniques

Natural light

Industries

Consumer Electronics

Color

Navy

Cream

Background

Bedroom

Context