Samsung: Case Study
Brand
Date
Apr 2025
Description
Samsung’s case study explores the science and mystery of human sleep, framing the subject through observational footage and expert commentary. The narrative balances intimate, live-action scenes of rest with professional insights from sleep specialists, maintaining a grounded visual language. Produced by e+p films GmbH in collaboration with Cheil Germany GmbH, the project leans into a cinematic documentary aesthetic. The use of natural light and desaturated color grading emphasizes the personal nature of the subject matter across the production.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Navy
Cream
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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