Samsung
"Can't Help" featuring Haley Kalil
Brand
Date
Mar 2026
Description
Samsung’s 'Can't Help' campaign, featuring talent Haley Kalil, explores mobile technology integration through a series of candid interactions set against the backdrop of an airplane cabin. The spot leans into the quiet, relatable moments of travel, capturing passengers as they engage with their smartphones during flight. Produced by Chromista, the project utilizes live-action technique and golden hour lighting to create an accessible aesthetic. The production benefits from audio work by Mr. Bronx Audio Post, with additional post-production and VFX provided by Picture Shop and Hey Beautiful Jerk.
Style
Horizontal, Commercial, Golden Hour
Industries
Telecommunications
Color
Navy
Beige
Charcoal
Background
Hotel Room
Context
TVC / TV Commercial
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