Samsung’s 'Can't Help' campaign, featuring Haley Kalil, explores personal technology integration within the confines of an airplane cabin. The spot centers on candid passenger interactions and the lighthearted ways travelers engage with their smartphones while in transit.
Produced by Chromista, the project utilizes live-action technique and a golden hour aesthetic to ground the mobile technology features in an everyday, relatable context. Post-production and audio design were handled by Picture Shop, Hey Beautiful Jerk, and Mr. Bronx Audio Post, respectively.
