Samsung: "Can't Help" featuring Haley Kalil
Brand
Date
Mar 2026
Description
Samsung’s 'Can't Help' campaign, featuring Haley Kalil, explores personal technology integration within the confines of an airplane cabin. The spot centers on candid passenger interactions and the lighthearted ways travelers engage with their smartphones while in transit. Produced by Chromista, the project utilizes live-action technique and a golden hour aesthetic to ground the mobile technology features in an everyday, relatable context. Post-production and audio design were handled by Picture Shop, Hey Beautiful Jerk, and Mr. Bronx Audio Post, respectively.
Style
Horizontal, Commercial, Golden Hour
Industries
Color
Navy
Beige
Charcoal
Background
Hotel Room
Context
TVC / TV Commercial
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