Samsung: SmartThings x ADHD
Brand
Date
Jun 2024
Description
Samsung explores the practical application of its SmartThings ecosystem in this documentary-style campaign created by TRACK. The project features intimate, live-action interviews set within a minimalist domestic interior, focusing on the intersection of connected home technology and personal experiences. The film utilizes natural light and clean composition to maintain a grounded, observational tone. Throughout the segment, subjects discuss the impact of smart home tools on their daily routines, captured with a subtle, grainy texture that complements the documentary approach.
Style
Documentary, Horizontal, Grainy, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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