Samsung: Can I Kick It?
Brand
Date
Sep 2024
Description
Samsung’s spot, Can I Kick It?, captures candid youth culture through an observational lens. The film transitions from the quiet of an unpacking session to the energy of an outdoor basketball court, highlighting a day in the life of a young skater. Produced by Stink Films with creative direction by BBH USA, the project leans into a cinematic aesthetic. Warm lighting and a distinct vertical format define the visual style, grounding the live-action technique in a natural, approachable tone. Post-production and visual effects were handled by Harbor Picture Company, with editorial support from Trim Editorial and Cosmo Street Editorial.
Style
Vertical, Cinematic, Warm
Industries
Color
Camel
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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