Samsung: Big Deal
Brand
Date
May 2023
Description
Samsung’s commercial spot, Big Deal, centers on the integration of enterprise software within the brand's latest foldable hardware. The film prioritizes data visualization, showcasing financial charts and multi-window displays through a cinematic lens. With a moody, monochrome aesthetic, the narrative focuses on the utility of screen real estate for professional workflows. The production utilizes live-action technique to capture the interaction between user and device, supported by an atmospheric score from JSM Music.
Style
Horizontal, Cinematic, Moody, Monochrome
Industries
Color
Forest Green
Jet Black
Background
Night Sky
Context
TVC / TV Commercial
Associated creatives
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