Samsung: Big Bang
Brand
Date
May 2023
Description
Samsung highlights the immersive nature of its foldable technology in this commercial spot, titled Big Bang. The campaign leans into a fusion of CGI animation and live-action technique to contrast the vast scale of space with the portability of mobile hardware. Opening with detailed 3D render visuals of nebulae and asteroid fields, the narrative pivots to a close-up demonstration of a foldable smartphone. The display expands to showcase the cosmic imagery, emphasizing screen surface area and device versatility.
Style
Horizontal, Commercial, Action
Techniques
3D render / CGI
Industries
Color
Jet Black
Navy
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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