Samsung: Barbarian

Brand

Date

Mar 2023

Description

Samsung brings technology to the forefront in this commercial for their mobile device, conceptualized by Ogilvy UK. The spot features a man viewing interactive, high-fantasy content on his device, which manifests as large-scale medieval battle scenes within a modern urban environment. The production leans into heavy VFX / visual effects integration to blend digital assets with live-action capture. Cinematic colour grading establishes a high-contrast aesthetic that differentiates the fantastical elements from the city backdrop. The film utilizes dynamic camera movements to oscillate between intimate close-ups of the interface and wide, action-heavy sequences across metropolitan streets. Production was handled by The Den Editorial.

Style

Horizontal, Cinematic

Techniques

VFX / visual effects

Industries

Consumer Electronics

Color

Jet Black

Light Grey

Background

Street

Context