Samsung spotlights its latest foldable smartphone in this commercial campaign, #klappt. The production centers on the device's functional design, utilizing a mix of product close-ups and lifestyle shots featuring a model in a neutral studio environment.
Developed with creative support from Wien Nord Serviceplan, the execution leans into a clean and minimal aesthetic. The visual language incorporates integrated 3D render / CGI sequences to emphasize the hardware's form factor and technical performance.
