Samsung: #klappt
Brand
Date
Aug 2025
Description
Samsung's #klappt project is a commercial campaign for the brand's foldable smartphone technology. The spot features a clean, live-action aesthetic that balances human performance with product-focused close-ups. Developed by Wien Nord Serviceplan, the campaign utilizes a bright studio setting and integrated typography to demonstrate the device's functionality. The execution leans into a commercial visual style, emphasizing the hardware design through alternating shots of the on-camera talent and hardware-focused sequences.
Style
Horizontal, Commercial, Clean
Industries
Color
Royal Blue
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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