Samsung's #klappt project is a commercial campaign for the brand's foldable smartphone technology. The spot features a clean, live-action aesthetic that balances human performance with product-focused close-ups.
Developed by Wien Nord Serviceplan, the campaign utilizes a bright studio setting and integrated typography to demonstrate the device's functionality. The execution leans into a commercial visual style, emphasizing the hardware design through alternating shots of the on-camera talent and hardware-focused sequences.
