Samsung: #klappt
Brand
Date
Aug 2025
Description
Samsung highlights the #klappt campaign in this commercial spot, showcasing the foldable smartphone’s hinge mechanics and slim profile. The production leans into a clean, minimalist aesthetic, using a stark white studio background to frame the device and on-camera talent. Technically, the execution blends live-action technique with 3D render/CGI elements to articulate the device's technical specifications. Wien Nord Serviceplan led the creative development, utilizing vertical framing and high-key lighting to emphasize the mobile technology's form factor.
Style
Vertical, Commercial, Clean
Techniques
3D render / CGI
Industries
Color
Pure White
Navy
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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