Samsung highlights the #klappt campaign in this commercial spot, showcasing the foldable smartphone’s hinge mechanics and slim profile. The production leans into a clean, minimalist aesthetic, using a stark white studio background to frame the device and on-camera talent.
Technically, the execution blends live-action technique with 3D render/CGI elements to articulate the device's technical specifications. Wien Nord Serviceplan led the creative development, utilizing vertical framing and high-key lighting to emphasize the mobile technology's form factor.
