Samsung: Attracting Attention - Disrupt Campaign
Brand
Date
Oct 2024
Description
Samsung’s latest push for its Disrupt campaign takes a candid, observational approach to the everyday consumer experience. Developed by Cheil North America, the commercial centers on a conversation between two individuals set against a backdrop of modern, pastel-toned architecture and suburban greenery. The spot utilizes natural light and a clean, horizontal live-action technique to ground the technology in a relatable, casual environment. By highlighting candid expressions and contemporary fashion, the film leans into an approachable aesthetic that emphasizes the device as a seamless part of a daily routine.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Sage
Beige
Navy
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.