Samsung
Anthem
Brand
ProjectAnthem
Date
Sep 2026
Description
Samsung’s commercial spot, Anthem, captures a morning routine transformed into a choreographed musical performance. Developed by agency Crispin, the film follows a protagonist navigating a modern apartment, utilizing smart device routines to coordinate her morning brief and transition seamlessly from her bedroom to a busy city sidewalk. Featuring a high-energy dance ensemble, the production leans into a playful, polished aesthetic. The project utilizes extensive VFX/visual effects to maintain a clean visual narrative, highlighting the integration of technology within the daily lives of consumers.
Style
Horizontal, Commercial, playful, Clean, Polished
Techniques
VFX / visual effects
Industries
Consumer Electronics
Color
Navy
Sage
Off-White
Context
TVC / TV Commercial
Associated creatives
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