Samsung
Anthem
BrandSamsung
ProjectAnthem
Date
Sep 2026
Description
Samsung's 'Anthem' commercial spot positions smart device routines at the center of a choreographed, musical theater-inspired morning. The narrative follows a woman as she moves through her apartment, transitioning from waking up to a high-energy dance sequence on a city sidewalk. Developed by creative agency Crispin, the spot highlights the integration of connected technology into daily rituals. The execution leans into a playful, polished aesthetic, utilizing VFX / visual effects to facilitate the seamless transitions between the protagonist's apartment and the surrounding dance ensemble.
Style
Horizontal, Commercial, playful, Clean, Polished
Techniques
VFX / visual effects
Industries
Consumer Electronics
Color
Navy
Sage
Off-White
Context
TVC / TV Commercial
Associated creatives
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