Samsung’s commercial spot, Anthem, captures a morning routine transformed into a choreographed musical performance. Developed by agency Crispin, the film follows a protagonist navigating a modern apartment, utilizing smart device routines to coordinate her morning brief and transition seamlessly from her bedroom to a busy city sidewalk.
Featuring a high-energy dance ensemble, the production leans into a playful, polished aesthetic. The project utilizes extensive VFX/visual effects to maintain a clean visual narrative, highlighting the integration of technology within the daily lives of consumers.
