Samsung: Anthem
Brand
Date
Sep 2024
Description
Samsung’s Anthem campaign presents a series of vignettes documenting personal digital engagement across a variety of lifestyle settings. The project captures the intersection of technology and daily routine, ranging from culinary staging to the documentation of live events. The film utilizes a horizontal, live-action technique to ground the cinematic narrative in familiar, everyday experiences. Production for the project was led by PS260.
Style
Horizontal, Action, Cinematic
Industries
Event
Wedding
Context
TVC / TV Commercial
Associated creatives
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