Samsung: Alone Time
Brand
Date
Feb 2023
Description
This commercial for Samsung, titled Alone Time, spotlights the integration of home technology into daily routines. Set within a brightly lit, modern laundry room, the spot captures an intimate moment of relaxation, following a man as he engages with his smartphone while his appliances handle the housework. The project was developed by agency adam&eveDDB, utilizing a clean, live-action technique to highlight the intersection of consumer technology and domestic life. The narrative is punctuated by sound design from Mophonics and post-production work by WORK USA, maintaining a focused aesthetic centered on natural light and contemporary interior design.
Style
Horizontal, Commercial, Clean
Industries
Color
Camel
Medium Grey
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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