Samsung: All The Power You Need
Brand
Date
Mar 2023
Description
Samsung’s commercial campaign, All The Power You Need, highlights the performance capabilities and battery longevity of its latest smartphone. The narrative unfolds across two primary settings—a busy airport terminal and a collaborative design studio—mapping the device’s utility for both travellers managing delays and professionals in a modern workspace. With music and sound production by Pull, the commercial leans into a clean, live-action technique. The film balances sleek product cinematography with observational storytelling, grounding the technological focus within common, everyday use cases.
Style
Horizontal, Commercial, Action, Clean
Industries
Background
Shopping Mall
Context
TVC / TV Commercial
Associated creatives
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