Samsung
Air Gesture
Brand
ProjectAir Gesture
Date
Jun 2026
Description
This commercial for Samsung demonstrates the Air Gesture feature on the Galaxy S4. The spot highlights the interface's capabilities through live-action footage of a user navigating notifications and browsing content without direct physical contact with the display. The production, handled by GREATERGOOD, captures the interaction in a residential outdoor setting. Using natural light, the filming focuses on the movement between the device and the user's hand gestures, maintaining a clean aesthetic throughout the sequence.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Consumer Electronics
Color
Charcoal
Beige
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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