Samsung explores the intersection of smart technology and domestic life in this commercial campaign, 'AI Home Doing Less Means More.' The project focuses on the integration of automated home systems, from smart refrigerators to robotic vacuums, within a contemporary residential environment.
Developed alongside agency Cheil, the film employs a cinematic approach to showcase automation. The narrative leans into a series of interior vignettes, utilizing live-action techniques to emphasize how integrated technology facilitates evening relaxation.
