Samsung: Achraf Hakimi
Brand
Date
Sep 2025
Description
Samsung captures professional footballer Achraf Hakimi in an intimate portrait focused on the intersection of athletic performance and wearable technology. The project highlights the integration of fitness trackers, including a smartwatch and a smart ring, as the athlete prepares for a training session on the pitch. Featuring a cinematic and grainy aesthetic, the film follows Hakimi from the locker room to the field. The piece uses live-action technique and warm, atmospheric lighting to emphasize the focus required for high-level preparation.
Style
Horizontal, Action, Cinematic, Warm, Grainy
Industries
Color
Pure White
Charcoal
Background
Hallway
Context
TVC / TV Commercial
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