Portrait of a woman with long hair looking back over her shoulder in a transit station at night

Model walking away from camera wearing a brown leather jacket and skirt at Berlin Potsdamer Platz.

Woman in dark polo shirt and brown skirt with hair blowing in wind standing outdoors near scooter

Model with tattooed arms wearing a black fringed top outdoors in front of a modern urban structure.

Close-up of a young woman wearing a black sleeveless top with fringed details outdoors against an urban background.

A man in a black jacket stands in an urban plaza tossing a large green stuffed bear into the air.

Models walking on a city street in Berlin for Samsoe Samsoe, holding a large black sculptural bag.

Young man standing on an urban street wearing a dark denim jacket and matching denim trousers.

Two models standing against an illuminated gridded wall in an urban setting for Samsoe Samsoe fall 2025 ad campaign.

Man wearing a blue striped polo shirt lounging on a black leather bean bag chair outdoors.

Young woman in a black fringe dress holding a bright green plush toy while walking across a city street

Samsøe Samsøe Fall 2025 Ad Campaign 2025

About

The Fall 2025 campaign for Samsøe Samsøe masterfully bridges the gap between high-end fashion and the raw, unscripted pulse of metropolitan life. Set against the stark, modern backdrop of Berlin’s Potsdamer Platz, the project leans into a cinematic aesthetic that prioritizes authentic movement over static perfection. Photographer and director Philipp Paulus captures a series of vignettes that feel less like traditional advertising and more like candid reportage, utilizing natural light to accentuate the tactile qualities of the collection. From the intricate fringe details on layered garments to the rich, supple textures of suede and leather, every frame highlights the brand's commitment to quality craftsmanship. Under the creative vision of art director Jelena Fijan, the imagery oscillates between intimate portraiture and sweeping urban wide shots, seamlessly integrating elements of editorial minimalism. Whether featuring models Nina Marker and Yura Nakano navigating bustling intersections or suspended in moments of surreal, live-action levitation, the campaign exudes a contemporary ease. The styling by Joel Traptow provides a cohesive anchor, grounding the collection in a grounded, wearable reality. By focusing on the interplay between architectural geometry and the human form, the team delivers a compelling visual narrative that feels both aspirational and deeply rooted in the daily rhythm of city life, confirming the label’s place at the forefront of the luxury fashion industry.