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·2026
·Samsøe Core : A Permanent Collection ...

Shirtless male model behind a steamed shower glass writing the word core with his finger

Young man with dark wet hair holding a bright blue object in his mouth against white tiled wall

Man from behind taking off white t-shirt, wearing blue boxer shorts and dark denim jeans against plain white backdrop

Model Ruben Moreira lifting his white t-shirt against a clean white studio backdrop for Samsoe Samsoe

Male model wearing a white t-shirt and dark jeans against a neutral white seamless studio background.

Man sitting on a white bed blowing up a light blue balloon for the Samsoe Samsoe core collection.

Model sitting on white bedding wearing a dark zip sweater, blue striped shorts, and white sneakers against a white background

Shirtless male model wearing blue jeans and light blue boxers standing against a white tiled wall

Shirtless male model wearing blue denim jeans against white tiled wall background

Full-length portrait of a male model wearing a white crewneck t-shirt and dark blue jeans against a plain white background.

Model Ruben Moreira wearing a white tank top and dark jeans for Samsøe Samsøe

Samsøe Samsøe Samsøe Core : A Permanent Collection ... 2026

About

Samsøe Samsøe defines the essence of modern wardrobe staples with its Samsøe Core permanent collection, a project that skillfully bridges the gap between commercial reliability and high-end editorial photography. Through a series of focused images, the campaign leans into a clean, minimalist aesthetic that elevates everyday garments like crisp crew-neck tees, indigo denim, and classic knitwear. Photographer Olivia Frølich captures the collection with a masterful use of natural light, creating a bright, high-key atmosphere that feels both intimate and effortlessly polished. Working closely with fashion editor and stylist Joel Traptow, the imagery adopts a deliberate, uncluttered visual language, utilizing stark white tiled walls and soft studio backdrops to center the viewer's attention on the tactile quality of the fabrics. Model Ruben Moreira brings a relaxed, youthful energy to the portraits, grounding the brand's sophisticated approach in a relatable, human context. The project masterfully employs techniques such as editorial portraiture and minimalist styling to highlight the versatility of the core line, emphasizing clean lines and timeless silhouettes. By oscillating between candid, lifestyle-oriented moments and structured studio poses, the collection establishes a cohesive brand identity that feels both current and enduring, proving that true luxury often resides in the perfection of the basics.