Samsøe Samsøe
AT THE CORE
Mar 2025
Samsøe Samsøe presents AT THE CORE, a fashion campaign defined by a minimalist aesthetic and raw, human-centric portraiture. Captured by photographer Petros, the series employs a clean studio environment to strip away artifice, focusing instead on the textures of knitwear and casual denim. The imagery leans into an editorial sensibility, utilizing soft natural light to highlight the subjects. A recurring graphic element of handwritten red script anchors the vertical compositions, offering a personal touch to the otherwise stark, seamless white backdrops. Contributing to the production, hair styling was provided by Benjamin David with makeup artistry by Erin Green. The project features a diverse cast, emphasizing a straightforward, authentic presentation of apparel.
Editorial, Vertical, Clean
Natural light
High Street Fashion
White Seamless
Lookbook
