Samsøe Samsøe: AT THE CORE
Brand
Date
Mar 2025
Description
AT THE CORE is a fashion campaign for Samsøe Samsøe that highlights the brand’s focus on casual, everyday apparel. The project leans into a minimalist aesthetic, utilizing a stark, seamless white studio backdrop to center the focus on the subjects. Photographer Petros captures a diverse group of individuals in a series of clean, vertical portraits. The imagery emphasizes natural textures and soft light, frequently incorporating red handwritten script that labels each subject. The styling, supported by hair stylist Benjamin David and makeup artist Erin Green, leans into functional pieces like classic denim and layered knitwear to maintain a straightforward, honest tone.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Denim
Background
White Seamless
Context
Lookbook
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