Pregnant woman wearing an unbuttoned white shirt against a clean seamless white studio background

Man wearing a dark blue crewneck sweater and jeans standing against a plain white background with red script text.

Portrait of an elderly man wearing a dark zipped sweater against a white background with red handwritten text above.

Portrait of a young woman wearing a dark crewneck sweater against a plain white background with red handwritten text.

Pregnant woman wearing grey cardigan and loose blue jeans standing on a printed sheet against white background

Two children wearing oversized knitwear standing against a white seamless background with red handwritten text.

Model with long dark curly hair wearing a dark jacket and blue jeans standing against a plain white background with red handwritten text above.

Black man wearing a white t-shirt and blue denim jeans standing against a plain light background

Young woman with long curly dark hair wearing a dark cardigan against a white background

Elderly man and woman standing barefoot against a white backdrop for the Samsoe Samsoe At The Core project.

Man in white ringer t-shirt and blue jeans standing on a sheet covered in red handwritten text against white background

Two models standing against a white backdrop with handwritten red text above them for Samsøe Samsøe AT THE CORE

An elderly woman wearing a white shirt and denim jeans stands on a white sheet against a plain background

Model with long dark curly hair wearing a grey long-sleeve top and light blue jeans against a plain white studio background.

Woman with long dark hair holding an infant baby against a plain white background

Samsøe Samsøe AT THE CORE 2025

About

AT THE CORE is a fashion campaign for Samsøe Samsøe that highlights the brand’s focus on casual, everyday apparel. The project leans into a minimalist aesthetic, utilizing a stark, seamless white studio backdrop to center the focus on the subjects. Photographer Petros captures a diverse group of individuals in a series of clean, vertical portraits. The imagery emphasizes natural textures and soft light, frequently incorporating red handwritten script that labels each subject. The styling, supported by hair stylist Benjamin David and makeup artist Erin Green, leans into functional pieces like classic denim and layered knitwear to maintain a straightforward, honest tone.