Samsøe Samsøe Fall 2025 Ad Campaign 2025

Description

This vertical editorial image from the Samsøe Samsøe Fall 2025 ad campaign was photographed by Philipp Paulus at Berlin's Potsdamer Platz, with art direction by Jelena Fijan and styling by Joel Traptow. In a sunlit public square framed by tall modern buildings and a station entrance sign, a young man wearing a black leather jacket and dark trousers reaches up to catch a large, bright green stuffed bear suspended in mid-air. Other pedestrians and a cyclist blur slightly in the background under natural daylight. The composition captures a playful, spontaneous moment against clean architectural lines.