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  • ·Samsoe Samsoe Fall 2025 ad campaign at Potsdamer Platz
BrandSamsøe Samsøe
ProjectFall 2025 Ad Campaign
A man in a black jacket stands in an urban plaza tossing a large green stuffed bear into the air.

Samsøe Samsøe Fall 2025 Ad Campaign 2025

Associated creatives

Jelena Fijan
Jelena FijanArt Director
Philipp Paulus
Philipp PaulusPhotographer/Director
Nina Marker
Nina MarkerModels
Yura Nakano
Yura NakanoModels
Joel Traptow
Joel TraptowStylist
Adiam Habtezion
Adiam HabtezionHair
Amy Theo
Amy TheoProducer
Berlin’s Potsdamer Platz
Berlin’s Potsdamer PlatzLocation

Tags

man throwing green bearman throwing beargreen bearman in black jacketblack leather jacketmanbear

Description

This vertical editorial image from the Samsøe Samsøe Fall 2025 ad campaign was photographed by Philipp Paulus at Berlin's Potsdamer Platz, with art direction by Jelena Fijan and styling by Joel Traptow. In a sunlit public square framed by tall modern buildings and a station entrance sign, a young man wearing a black leather jacket and dark trousers reaches up to catch a large, bright green stuffed bear suspended in mid-air. Other pedestrians and a cyclist blur slightly in the background under natural daylight. The composition captures a playful, spontaneous moment against clean architectural lines.

Style

Editorial, Vertical, Warm, Clean

Techniques

High-speed / freeze, Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Forest Green (50%)

Background

Public Square

Context

Advertising Campaign