The Samsøe Samsøe Fall/Winter 2025 campaign features an editorial exploration of urban life, set against the backdrop of Berlin's Potsdamer Platz. Directed and photographed by Philipp Paulus, the series leans into natural light to capture candid movement and contemporary fashion across both subterranean transit hubs and open city squares.
The imagery emphasises tactile textures and candid portraiture, utilising analogue film techniques to ground the seasonal collection in a clean, cinematic aesthetic. Hair styling by Adiam Habtezion complements the raw, architectural surroundings, featuring models Nina Marker and Yura Nakano.