Samsøe Samsøe: Samsøe Samsøe S/S 2026 Campaign

Feb 2026

Samsøe Samsøe presents its S/S 2026 campaign, a series of fashion editorials shot on-location against a backdrop of imposing brutalist structures and modern architectural observation points. The campaign features models Lily McMenamy and Cherif Douamba, captured in a collection that balances minimalist garment silhouettes with heavy urban textures. Photographer Philipp Paulus utilizes clean vertical framing and a desaturated, cool color palette to maintain a clinical, high-fashion perspective throughout the series. With fashion direction by Joel Traptow, the imagery leans into the scale of its surroundings, using natural light to highlight the intricate patterns of the knitwear and accessories against the concrete environment.

Editorial, Vertical, Desaturated

Natural light

Advertising Campaign