Samsøe Samsøe

Feb 2026

Samsøe Samsøe presents its S/S 2026 campaign, a fashion editorial set against the backdrop of towering brutalist architecture and expansive urban observation decks. The series leans into a sharp, vertical composition that frames its subjects within cold, structural environments. By utilizing natural light and desaturated color grading, the imagery emphasizes the interplay between the collection’s clean lines and the monumental concrete surroundings. The campaign features photographer Philipp Paulus, with fashion direction and styling by Joel Traptow. Models Lily McMenamy and Cherif Douamba appear throughout the series, captured in candid poses that integrate the subjects with the geometry of modern transit hubs and high-altitude lookouts.

Editorial, Vertical, Desaturated

Natural light

High Street Fashion

Advertising Campaign