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·Samsøe Samsøe S/S 2026 Campaign

Model looking through large binoculars on a rooftop observation deck for the Samsøe Samsøe Spring/Summer 2026 campaign.

Model with arms raised stands on a bridge before a tall concrete tower for Samsøe Samsøe spring summer 2026 campaign.

Model in black hooded dress on an electric skateboard holding multiple handbags inside a transport hub by Philipp Paulus

Model standing with arms outstretched holding bags in a modern glass-walled observation tower overlooking a landscape

Woman with dark hair holding a telescope on an outdoor rooftop overlooking a landscape.

Model standing outdoors wearing a patterned sweater and carrying backpacks with a tall concrete tower in background

Low-angle shot of a woman with dark hair holding black binoculars up to her eyes against a gray concrete architectural backdrop.

Low-angle portrait of a man outdoors with a tall concrete tower in the background for Samsøe Samsøe S/S 2026 campaign.

Samsøe Samsøe Samsøe Samsøe S/S 2026 Campaign 2026

About

Samsøe Samsøe presents its S/S 2026 campaign, a series of fashion editorials shot on-location against a backdrop of imposing brutalist structures and modern architectural observation points. The campaign features models Lily McMenamy and Cherif Douamba, captured in a collection that balances minimalist garment silhouettes with heavy urban textures. Photographer Philipp Paulus utilizes clean vertical framing and a desaturated, cool color palette to maintain a clinical, high-fashion perspective throughout the series. With fashion direction by Joel Traptow, the imagery leans into the scale of its surroundings, using natural light to highlight the intricate patterns of the knitwear and accessories against the concrete environment.