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Samsøe Samsøe: Samsøe Samsøe Spring/Summer 2025

Date

Feb 2025

Description

Samsøe Samsøe presents its Spring/Summer 2025 campaign, an editorial fashion project that explores the interplay between contemporary tailoring and fluid, natural environments. Captured by photographer and director Philipp Paulus, the series balances sharp architectural settings with raw, aquatic movement to emphasize the collection's clean lines and structural versatility. The imagery channels a restrained, cool-toned aesthetic, often utilizing analogue film techniques and natural light to maintain a sense of calm realism. Featured talent including Badhiel Lony Nyang, Clara Fossar, Hakima Athuai, Josefine Lynderup, and Ruben Moreira are styled within diverse urban and waterfront backdrops. Makeup artist Stine Rasmussen provides a minimal, natural aesthetic that complements the desaturated color palettes and textured surfaces present throughout the collection.

Style

Editorial, Vertical

Techniques

Natural light

Context

Advertising Campaign

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