Samsøe Samsøe

Feb 2025

The Samsøe Samsøe Spring/Summer 2025 campaign explores a narrative of fluid motion and restrained, contemporary fashion. Shot across a mix of stark architectural urban settings and moody, expansive water environments, the imagery centers on clean lines and raw, natural textures. Photographer and director Philipp Paulus employs soft, natural light and a desaturated palette to ground the collection in a sense of calm realism. The series features models Badhiel Lony Nyang, Clara Fossar, Hakima Athuai, Josefine Lynderup, and Ruben Moreira, with makeup artistry by Stine Rasmussen. By alternating between structured, clean portraits and high-speed action shots in aquatic settings, the campaign balances a minimalist aesthetic with dynamic, cinematic energy.

Editorial, Vertical

Natural light

High Street Fashion

Advertising Campaign