Saks

Aug 2025

The Saks Fall Fashion 25 campaign captures a curated collection of seasonal silhouettes, balancing structured tailoring with contemporary textural play. Across a series of urban and interior settings, the imagery explores autumn layering through sharp architectural backdrops, ranging from minimalist white lofts to ornate city stone facades. Photographer Dan Li leads the visual direction, emphasizing a clean, editorial aesthetic that allows the tactile quality of suede, bouclé tweed, and rich leathers to define the season’s palette. Fashion styling by Roxane Danset anchors the campaign in a sophisticated, everyday luxury, utilizing a mix of earthy tones and bold, vibrant accents. The imagery alternates between polished commercial portraiture and atmospheric storytelling, punctuated by soft natural light and subtle, warm interior illumination. The production features a diverse ensemble of models, including Anyiang Yak and Cecilia Wu, with set design by Danielle Selig and grooming by Charles McNair and Yumi Mori.