Saks Saks Fall Fashion 25 Campaign 2025

Description

Model Cecilia Wu stands atop a raised black block on a sunlit city street for the Saks Fall Fashion 25 campaign photographed by Dan Li. She wears a structured rust-red buttoned jacket with an exaggerated matching neck scarf over a textured patterned top, paired with voluminous navy-black culottes and off-white pointed kitten heels accented with bow ties. She tilts her head upwards into direct, warm natural sunlight with eyes gently closed. In the background, ornate classical limestone urban architecture and street signage line the pavement under clear daylight.

Style

Vertical, Commercial, Warm

Techniques

Natural light, Hard Light

Industries

Department Stores

Color

Background

Street

Context

Advertising Campaign