Saks: I Used To Be A Backpack Guy
Brand
Date
May 2023
Description
This commercial for Saks, titled 'I Used To Be A Backpack Guy,' captures a shift in personal accessories through a domestic lifestyle lens. The film features a man navigating his kitchen space while transitioning from a casual backpack to a compact leather crossbody bag, facilitated by mobile shopping. Produced by Golden Projects, the piece utilizes live-action technique to ground the narrative in a relatable, casual environment. The cinematography centers on natural interactions within the kitchen, framed by warm interior lighting and residential textures.
Style
Horizontal, Commercial
Industries
Color
Camel
Caramel
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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