Saint Laurent
Summer 2025 Ad Campaign
Apr 2025
The Saint Laurent Summer 2025 ad campaign serves as a masterclass in atmospheric storytelling, where luxury fashion meets the meticulous precision of high-contrast photography. Under the sharp creative direction of Anthony Vaccarello, the project leans into a cinematic visual language that emphasizes texture, opulence, and a sense of refined mystery. Captured by photographer Glen Luchford, the imagery makes expert use of low-key and chiaroscuro lighting to draw out the intricate details of lace bodysuits, metallic gold finishes, and rich velvet surfaces. By juxtaposing vibrant, saturated tones against dark teal and deep red backgrounds, the campaign evokes a regal, moody elegance that feels both classic and contemporary. The inclusion of classical-style sculptural busts alongside modern statement jewelry creates a deliberate tension between history and forward-thinking design. Featuring a diverse cast, including models Penelope Ternes, Anok Yai, Ella Mccutcheon, and Justino Gonzalez, the editorial series explores a languid, poised aesthetic that breathes life into the season’s collection. Whether utilizing studio strobe setups to define a silhouette or playing with the dramatic shadows of natural light, the campaign is a cohesive study in high-fashion editorial polish. Each frame acts as a curated moment of indulgence, highlighting the interplay of fabric, light, and shadow that defines the house of Saint Laurent, resulting in a series that is as provocative as it is impeccably crafted.
Editorial, Editorial, Cinematic, Cinematic
Low-key / chiaroscuro, Low-key / chiaroscuro
Luxury Fashion Houses, Fashion
