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  • ·Saint Laurent Summer 2025 Ad Campaign by Glen Luchford
A man in a black suit sitting on a red velvet couch in a darkly lit room, photographed by Glen Luchford for Saint Laurent.

Saint Laurent Summer 2025 Ad Campaign 2025

Associated creatives

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Description

A man in a black suit sits casually on a plush red velvet couch in a moody, dimly lit interior space for the Saint Laurent Summer 2025 ad campaign, photographed by Glen Luchford. The subject wears an open-front tailored jacket with bare chest and trousers, appearing barefoot as he rests his hand near his head in a relaxed pose. Low-key lighting creates deep shadows and rich burgundy tones throughout the scene, highlighting the textures of the velvet seating and carpet. The composition captures an intimate cinematic atmosphere reflective of the brand aesthetic.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (60%)

Background

Set-dressed

Context

Advertising Campaign