ProjectSummer 2025 Ad Campaign

Summer 2025 Ad Campaign 2025
Associated creatives
Tags
Description
Part of the Saint Laurent Summer 2025 ad campaign, this striking fashion image was photographed by Glen Luchford with creative direction by Anthony Vaccarello. A model is captured in a low-angle kneeling pose against a deep red wall and glossy red floor, casting long dramatic shadows across the background. She wears intricate lace lingerie paired with vibrant yellow pointed-toe stiletto heels. The composition utilizes high-contrast lighting and rich monochromatic red tones to create a moody, theatrical atmosphere.
Style
Editorial, Horizontal, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Lemon (50%)
Background
Set-dressed
Context
Advertising Campaign



