RTS

Sep 2023

The brand identity for media organisation RTS establishes a cohesive visual language across broadcast, digital, and physical environments. Developed with graphic design by Hymn, the project focuses on a structured grid layout and a bold, red-and-black colour palette to define the channel's multi-platform presence. The system incorporates the RTS Neue typeface, utilised for its high readability across varied applications including UI elements, merchandise, and environmental graphics. Motion graphics serve as a central component of the identity, bridging broadcast bumpers with dynamic aerial and landscape footage. The design system uses minimalist transitions and precise typographic scaling to maintain consistency across channel identifiers and programme interface cards. The result is a rigorous, functional framework designed for the demands of contemporary media presentation.

Horizontal, Commercial, Graphic

Motion Graphics

Brand Film / Corporate Video