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RTS: Brand Identity

Brand
RTS
Date

Sep 2023

Description

The RTS brand identity project establishes a comprehensive visual system designed to unify the broadcaster's multi-platform presence. Developed with graphic design by Hymn, the identity leverages a structured grid layout and bold colour blocking to create a consistent framework across broadcast, digital, and physical applications. The system centres on the custom RTS Neue typeface, which is deployed across a range of media from broadcast channel bumpers and UI elements to promotional merchandise and architectural signage. By integrating dynamic motion graphics with clean, minimalist typography, the work maintains clarity and hierarchy across diverse environments. Technically, the execution relies on precise typographic alignment and a vibrant red-and-black palette. The motion design components feature fluid transitions between aerial landscape footage and hard-edged graphic overlays, resulting in a cohesive corporate identity that adapts effectively to varying screen formats.

Style

Horizontal, Commercial, Graphic

Techniques

Motion Graphics

Color
Jet Black
Context

Brand Film / Corporate Video

Associated creatives

Hymn
HymnGraphic Design
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