Dr. Gab's
Brand Identity
Brand
ProjectBrand Identity
Date
Sep 2025
Description
Dr. Gab’s brand identity project establishes a visual system that bridges professional packaging with a playful, energetic aesthetic. Developed by Hymn, the identity leverages bold kinetic typography, retro-inspired color palettes, and minimalist iconography to create a cohesive presence across both digital and physical touchpoints. The project integrates clean graphic design with cinematic lifestyle footage, utilizing 3D renders and CGI to highlight product packaging. The visual language oscillates between high-contrast, minimalist studio compositions and outdoor, live-action environments, maintaining consistency through consistent color blocking and distinct, illustrated labeling.
Style
Commercial, Clean, Horizontal
Industries
Alcoholic Beverages
Associated creatives
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