Dr. Gab's: Brand Identity

Sep 2025

Dr. Gab’s brand identity project centers on a playful and kinetic visual system, combining bold typography with a distinct illustrative style. The design utilizes a retro-inspired color palette and dynamic motion graphics to create a cohesive presence across both digital and physical touchpoints. The project incorporates a blend of studio product photography and lifestyle imagery, framing the amber glass bottles against both clean, minimalist backdrops and scenic outdoor environments. Developed by Hymn, the visual language leans into a mix of live-action footage and high-fidelity 3D renders to capture a warm, inviting aesthetic. Key graphic elements include a winking glass logo icon and custom serif typography that anchor the brand’s messaging. The execution emphasizes clean lines and high-contrast layouts, bridging the gap between traditional packaging design and modern, platform-specific social media overlays.

Commercial, Clean, Horizontal