Swiss Museum of Games
Brand Identity
May 2024
The Swiss Museum of Games has introduced a comprehensive brand identity system developed by design agency Hymn. This project centres on a modular graphic architecture, utilising a structured grid to house a collection of geometric icons, typography, and primary-coloured symbols. By blending minimalist layout principles with playful motion graphics, the identity adapts across digital interfaces, physical signage, and environmental installations. Techniques such as vector-based animation and tactile material application anchor the work, bridging the gap between the museum's historical focus and contemporary design sensibilities. The execution prioritises clean hierarchy and flexible signage applications, from outdoor billboards to responsive mobile layouts.
Horizontal, Commercial, Clean
