Dsquared2
ROXY BAG 2026 CAMPAIGN
Sep 2026
The Dsquared2 Roxy Bag 2026 campaign leans into a juxtaposition between rugged, rustic interiors and polished luxury accessories. Photographed by Hugo Comte, the imagery places entertainers and models against the backdrop of an agricultural barn, utilising warm, golden lighting to highlight the textures of both the environment and the leather goods. The series features Bad Gyal and Noah Luis Brown in a collection of high-fashion compositions. The project, which spans both commercial and editorial looks, relies on natural light to define the interplay between distressed denim and clean, branded hardware. Through its use of staged narrative, the campaign establishes a contrast between rural elements and the refined aesthetic of the Roxy bag line.
Horizontal, Commercial, Warm, Clean
Natural light
Luxury Fashion Houses
Advertising Campaign
