Logo
  • Home
  • ·Media
  • ·Dsquared2 Roxy Bag campaign featuring Bad Gyal by Hugo Comte
Brand
Dsquared2
ProjectROXY BAG 2026 CAMPAIGN
Woman with long blonde hair lying on a bed of hay wearing blue jeans and holding a dark brown shoulder bag

Dsquared2 ROXY BAG 2026 CAMPAIGN 2026

Associated creatives

Hugo Comte
Hugo ComtePhotographer
Bad Gyal
Bad GyalEntertainer
Noah Luis Brown
Noah Luis BrownModel

Tags

woman lying on haywoman on haybad gyalblonde womanwoman holding shoulder bagbrown shoulder bagshoulder bagbagblue denim jeansblue jeansjeans

Description

This fashion campaign image for the Dsquared2 Roxy Bag 2026 campaign features artist Bad Gyal lying atop a textured bed of dry hay. Photographed by Hugo Comte, the model wears blue denim jeans, a light-coloured top, and a dark brown leather shoulder bag across her torso. The composition is shot from directly overhead, highlighting the rustic straw background against the styled apparel. Warm golden lighting illuminates the scene, emphasizing the contrast between the rough agricultural setting and the polished accessories.