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Brand
Dsquared2
ProjectROXY BAG 2026 CAMPAIGN
Bad Gyal seated against hay bales wearing a denim shirt and carrying a Dsquared2 Roxy bag for the 2026 campaign.

Dsquared2 ROXY BAG 2026 CAMPAIGN 2026

Associated creatives

Hugo Comte
Hugo ComtePhotographer
Bad Gyal
Bad GyalEntertainer
Noah Luis Brown
Noah Luis BrownModel

Tags

Bad GyalBad Gyal posingblonde woman posingblonde womanwoman in denim shirtdenim shirtblack leather handbagleather handbagblack handbag

Description

This image from the Dsquared2 Roxy Bag 2026 campaign features entertainer Bad Gyal posed against a backdrop of stacked hay bales inside a rustic barn setting. She wears an unbuttoned denim shirt layered over a white top, paired with denim shorts and strappy footwear. A black Dsquared2 leather handbag rests across her shoulder, featuring branded hardware and straps. The composition is captured horizontally with a warm lighting style emphasizing glossy textures and rich earthy tones. Photography by Hugo Comte.