Brand Identity 2025

Description

A white commercial delivery truck is parked on a paved urban street under a clear blue sky, featuring palm trees in the background. The side of the truck box displays a prominent advertising campaign for Rolus, a sparkling hydration drink. The graphic features large bold typography reading DON'T OVER THINK IT alongside an image of a beverage can with a red brand motif. Natural daylight illuminates the side-profile shot of the vehicle.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Beverages

Color

Background

Street

Context

Out of Home (OOH)