Rolus Brand Identity 2025

Description

This image showcases a brand identity project for Rolus, featuring a sleek digital or printed display mounted on a tiled grey wall. The central focus is a vertical stack of modular recycling bin sections in contrasting black, orange, light blue, and green finishes, each marked with distinct iconography. Flanking the central bin illustration are the minimalist slogans Nothing wasted and Everything gained, set against a pale grey backdrop. In the bottom left corner, the ZEFF brand name appears in bold dark green typography, with additional fine-print text positioned in the bottom right. Soft, dappled shadows from overhanging foliage fall across the left side of the composition, adding depth to the clean commercial layout.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Specialty Retailers

Color

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign, Out of Home (OOH)