RM Williams
Pre-Fall
Jan 2022
The R.M. Williams Pre-Fall campaign leans into the brand's pastoral heritage, framing the collection within the authentic environment of a rural timber stable. Photographed by Justin Woo, the imagery highlights the interplay between rugged, utilitarian apparel and the misty, atmospheric landscape of the Australian countryside. Featuring creative direction by Justin Woo and Chloe Rahall, the project balances lifestyle portraiture with focused product detail. Editorial shots prioritise natural light and earthy palettes, utilising techniques like analogue film textures and moody chiaroscuro lighting to emphasise the tactile quality of suede, leather, and shearling pieces against the backdrop of rolling green hills.
Editorial, Vertical, Warm
Natural light
Advertising Campaign
