RM Williams

Jan 2022

The R.M. Williams Pre-Fall campaign leans into the brand’s heritage with a series of editorial portraits and lifestyle imagery that anchor the collection in a rugged, pastoral landscape. Photographed by Justin Woo, the project highlights the tactile quality of leather, suede, and shearling through a series of scenes set against timber tack rooms and expansive, fog-laden meadows. Moving between high-contrast monochrome and warm, earthy colour palettes, the work draws on a clean, classic aesthetic to showcase the seasonal footwear and apparel. With creative direction from Justin Woo and Chloe Rahall, the imagery emphasises authentic textures and the quiet atmosphere of rural life, utilising natural light to define the relationship between the subjects, their environment, and the utility-focused garments.

Editorial, Vertical, Warm

Natural light

Advertising Campaign