RM Williams: Pre-Fall

Jan 2022

The R.M. Williams Pre-Fall campaign leans into the brand’s heritage of utility and craft, situating its latest collection within a pastoral landscape. Photographed by Justin Woo, the imagery captures a series of lifestyle and editorial portraits that blend rugged textures—such as suede, leather, and shearling—with the rural atmosphere of rustic tack rooms and misty, rolling hills. Working under the creative direction of Chloe Rahall, the project employs soft, natural light and a muted, earthy color palette to emphasize the longevity of the pieces. The campaign captures a quiet, cinematic tone through an outdoor-inspired lens, highlighting both the functional details of the apparel and the craftsmanship of the leather footwear in a setting that feels both timeless and grounded.

Editorial, Vertical

Natural light

Advertising Campaign