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Smiling female model with blonde hair wearing an olive green waxed jacket over a light blue denim shirt and white t-shirt.
Woman wearing a black fedora hat and white button-up shirt against a grey studio backdrop for R.M. Williams.
Smiling female model with blonde hair wearing an olive green waxed jacket over a light blue denim shirt and white t-shirt.
Woman wearing a black fedora hat and white button-up shirt against a grey studio backdrop for R.M. Williams.

RM Williams R M Williams 2025

About

R.M. Williams returns to its heritage foundations in this fashion portrait series, capturing the brand's signature utilitarian style. The campaign features a collection of layered garments, including waxed utility jackets, denim shirting, and classic accessories, all presented against a neutral studio backdrop. The aesthetic leans into a clean, commercial visual language that emphasizes material texture and relaxed, natural styling. Through the use of soft lighting, the series maintains a consistent tone, focusing on the quality of fabrics and the practical layering of everyday pieces. Joel Forman provided hair styling for the production.

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