RM Williams
R M Williams
Brand
ProjectR M Williams
Date
Jan 2025
Description
R.M. Williams returns to the fundamentals of utilitarian style in this fashion campaign, highlighting the tactile quality of seasonal layers. The imagery features classic workwear staples, ranging from waxed utility jackets to crisp denim and tailored accessories, captured against a clean, neutral studio backdrop. With hair styling by Joel Forman, the portrait series emphasises a natural, approachable aesthetic. The production employs soft light to draw focus to the layered fabrics and garment construction, defining a commercial look that remains consistent across the portrait suite.
Style
Vertical, Commercial, Clean
Industries
High Street Fashion
Color
Pure White
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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