RM Williams RMW x Wallabies The Sole of the Game 2026
About
The RMW x Wallabies The Sole of the Game campaign for RM Williams explores the intersection of sporting heritage and personal connection. Produced by Chisel, the commercial video balances themes of tradition with intimate family storytelling.
The production leans into a narrative aesthetic, utilising soft natural light and earthy tones to ground the work in a grounded, cinematic visual language. The footage focuses on domestic settings and candid moments of conversation, creating a sense of continuity between professional rugby legacy and personal history.