RM Williams
RMW x Wallabies The Sole of the Game
Brand
Date
Jan 2026
Description
RM Williams explores the intersection of sporting heritage and personal legacy in the 'The Sole of the Game' campaign. Created in partnership with Chisel, this commercial project documents intimate family interactions centered around rugby, bridging the gap between professional sports and individual connection. The production leans into a narrative-driven aesthetic, defined by warm, earthy tones and soft natural lighting. With a live-action approach, the film focuses on quiet, character-focused moments, utilizing a cinematic style to ground the sportswear brand’s identity within a domestic setting.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Sportswear
Color
Jet Black
Navy
Pure White
Background
Home Office
Context
TVC / TV Commercial
Associated creatives
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