Refactor Capital

Mar 2022

This brand identity project for Refactor Capital establishes a visual language centered on geometric precision and a high-contrast palette of deep red, cream, and white. Developed by Play, the design system spans corporate stationery, printed collateral, and digital assets, grounding the finance firm’s presence in a minimalist aesthetic. Across both static and motion media, the execution relies on bold typography and structured circular motifs. The motion graphics and web interface components maintain this consistency, using a restrained earthy palette and clean serif headings to present the firm's core messaging in a commercial, highly legible format.

Horizontal, Clean, Commercial

Typography

Investment & Wealth

Brand Film / Corporate Video