Refactor Capital Brand Identity 2022

About

This minimalist video project for Refactor Capital presents a sequence of text changes set against a solid dark brown background. Cream-coloured serif lettering transitions through words such as Reposition, Reassure, Resource, Reinstate, and Relaunch before resolving onto the final sans-serif Refactor wordmark. The clean motion graphics approach relies on stark typography and a restrained earthy palette to communicate brand positioning.