Cantos: Brand Identity
Brand
Date
May 2022
Description
This brand identity project for Cantos establishes a cohesive visual language across both physical and digital collateral. Executed with a focus on minimalism, the design system spans high-end print collateral, including investor packs with metallic foil finishing, to sleek mobile interface concepts featuring vibrant 3D render/CGI elements. The project incorporates clean typography and negative space to maintain a professional corporate aesthetic. Graphic design by Play frames the brand through a monochromatic lens, utilizing consistent geometric motifs and vector illustrations across business cards, digital conference badges, and portfolio documentation.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Pure White
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