Brand
ProjectBrand Identity
Refactor Capital Brand Identity 2022
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Description
This motion graphics video presents the brand identity for Refactor Capital, featuring a deep red background animated with overlapping dark grey circular shapes. Clean serif typography displays evolving statements such as Capital is personal, Solving fundamental human problems, and Industry without limits. The design employs a minimalist aesthetic with bold geometric forms and a restrained colour palette. The composition is horizontally framed with high graphic clarity.