Reebok: Sportstyle
Brand
Date
Nov 2024
Description
Reebok Sportstyle is a dynamic sportswear campaign that explores movement and youth culture through an urban lens. Directed by DOMO, the project captures the intersection of athletic performance and streetwear, featuring a series of vignettes set against city rooftops and modern interiors. The execution relies on live-action techniques to emphasize athletic motion, utilizing rapid pacing balanced with fluid camera work. A desaturated color palette and cinematic aesthetic, supplemented by warm tones and film-inspired textures, define the overall visual direction of the campaign.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Super 8 / 16mm
Industries
Context
TVC / TV Commercial
Associated creatives
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