Reebok: Gigi Hadid Is Unstoppable - Always Classis
Brand
Date
Oct 2024
Description
Reebok highlights its Always Classic campaign in this dynamic commercial featuring Gigi Hadid. The footage blends editorial fashion portraiture with commercial energy, utilising vibrant pink and blue lighting accents against minimalist studio backgrounds to capture Hadid in a series of athletic and casual looks. The project incorporates a nostalgic aesthetic, drawing on 16mm film techniques to frame the subject's active movement and candid moments. Direction for the commercial was provided by Visie Admin, with further creative contributions by Lucky Day.
Style
Horizontal, Commercial, Clean, Nostalgic
Techniques
Super 8 / 16mm
Industries
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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